You may provide the best care to your patients using state-of-the-art technology and training, but if the experience your patient has in the waiting room is not positive, you may lose the patient and receive negative reviews on social media.

The MDS Dental Practice and Benefits Committee encourages you to spend time training your team members in the art of good, thoughtful customer service and make sure they understand the importance of their role as practice ambassadors. Talk about this topic in your morning huddle and role play scenarios to be sure everyone is on the same page and is willing to go the extra mile. Consider asking your front desk personnel to stand, smile, and shake the hand of every new patient at the first appointment to welcome them to your practice—these small gestures will help promote a warm, inviting experience.