Practice Enhancement Services

The Massachusetts Dental Society understands that the dental practice landscape is rapidly evolving and changing and that this changing environment is impacting our members' ability to survive and thrive. Our Practice Enhancement Services were created to help you find ways to bolster your practice through increased efficiencies and new revenue streams.

Yankee Fast Track

Enhance Your Practice, Boost Your Revenue

This track will include a series of four lectures at Yankee Dental Congress 2018 covering topics that explore how to make your dental practice more profitable and stable in this changing dental insurance environment. By adding different services, such as dental sleep medicine, supercharging your dental hygiene department, maximizing your potential with PPOs, and protecting your bottom line through risk management, this track will provide the tools to help your practice increase revenue and decrease costs.

Introduction by Dr. Raymond Martin, MDS Immediate Past President.

Thursday, January 25, 2018

PPO Plays - 106TL
8:00 - 10:30 am
William Rossi

Expand Your Hygiene Department's Vision While Increasing the Bottom Line - 107TL
11:00 am - 12:00 pm
Colleen Rutledge, RDH

Dental Sleep Medicine: What You Need to Know About Guidelines and Protocols - 108TL
1:30 - 2:30 pm
Leopoldo Correa, BDS

Protect Your Dental Practice and License from Legal Jeopardy - 109TL
3:00 - 4:00 pm
Richard Harold, DMD, JD


Practice Enhancement Webinars

Learn ways that you can enhance your practice from the convenience of your office! Practice Enhancement Webinars are complimentary and exclusive to MDS members.

Upcoming Practice Enhancement Webinars:

  • Yankee Member Experience - January 10, 2018
  • Creating Relationships with Physicians - February 7, 2018
  • Bank of America - March 7, 2018
  • Modern Practice Marketing in Seven Simple Steps - April 4, 2018
  • Moving Away from Insurance - May 2, 2018
  • Getting Patients to Consent to Treatment Plans - September 5, 2018
  • Communicating with Patients - October 10, 2018

Practice Enhancement Webinars You Can Watch On Demand:

Practice Tools

The Practice Tools page is a great resource to help you manage day-to-day operations in your office.

You will find:

  • Patient consent forms
  • Safety and risk management checklists
  • Information on poster compliance
  • Sample employment offer and termination letters
  • And more!

White Papers

When you stay informed about the issues facing dentistry, you are best able to help your practice succeed. With this in mind, the MDS offers the following white papers:
  • Independent Contractor vs. Associate Employee (Coming Soon)

Dental Insights

Tips to Increase Your Business

Social Media & Smart Mouth Quiz 

Sixty-seven percent of American adults use social media networks.* Social media has become a modern tool that can help dental practices reach their strategic marketing goals. The MDS Dental Practice Committee recommends that all dental practices consider utilizing an appropriate social media platform (e.g., Facebook, Twitter, Instagram, YouTube) to:  

  • Interact directly with your patients
  • Provide patients with an outlet to comment on the services they receive
  • Help you grow your practice through referrals
  • Advertise your practice (a less expensive alternative to traditional media)
*Pew Internet Research Project
Ask Your Patients for Referrals 

Your best source of referrals is your existing patients. Consider posting a sign in your office stating “We Welcome New Patients” and telling your patients that you would love to add their family members, co-workers, and neighbors to the practice. If you don't ask them, they might not think to mention your practice to their friends. 

New Tip of the Week 

How many active patients do you have? An active patient is someone who has had at least one appointment in the last 18 months. Tracking active patients is an important way to measure your growth and practice success. The MDS Dental Practice Committee encourages all MDS members to know your active number - and monitor it from month to month. Discuss with your team ways to improve patients following through with treatment plan recommendations.
Can Patients Find You? 

Can patients find you in the MDS Find-a-Dentist search? Not sure? Log in to your profile and update your information. Many potential patients utiilze this search function on a daily basis.


Tips to Improve Efficiency

Maintenance Schedule

Create a maintenance schedule for all equipment and systems in your office. Create a list of tasks that must be completed daily, weekly, monthly, and annually to support the schedule. Assign tasks and make sign-offs mandatory so that nothing slips through the cracks. Update the schedule with new or replacement equipment as needed.

Credit Card Processing Fees 

Many patients pay for dental care using credit cards, but credit card processing fees and related transaction fees vary considerably from company to company. How you process your credit cards (i.e., swipe or enter manually) also impacts the related expense. The MDS Dental Practice Committee encourages you to review your credit card processing system annually. Contact your credit card processing vendor to discuss options or speak with your accountant or adviser for recommendations. A difference of one-half percent on the discount rate can have a significant impact on your bottom line, so this annual exercise is well worth the time.

Accounts Receivable Management 

The MDS Dental Practice Committee encourage you to establish a system for tracking accounts receivable for your office. The Committee recommends you appoint a team member to be the "tracking coordinator" and then meet at least on a monthly basis to discuss status and to make final decisions about individual account balances. Use the accounts receivable reporting tools your practice management or billing systems may offer. Getting on top of your receivables will help improve your bottom line.
What's in Stock? 

To keep a handle on expenses, ensure proper product supply, and avoid overages and potential expiring items, the MDS Dental Practice Committee enourages dental offices to take inventory at least semi-annually. Add a full inventory check to your reoccurring items checklist to stay on top of your stock!

Yankee Institute Courses

The Yankee Institute offers a variety of courses to help you enhance your practice offerings and stay up-to-date on hot topics in dentistry.

Upcoming Practice Enhancement Courses:

To Be Announced

Current Publications

The MDS produces three highly respected and award-winning publications. The quarterly Journal of the Massachusetts Dental Society includes clinical and practice management articles. The bi-monthly MDS Connection, a digital member newsletter, covers licensure, regulatory, and practice management topics, as well as MDS initiatives and updates to help member dentists improve their daily practice and plan their careers. The semi-annual Word of Mouth is a consumer newsletter that aims to educate the dental patient on the importance of oral health with timely articles on dental conditions and oral hygiene issues that affect their health.