TV Campaign Begins
The MDS Committee on Communications recently launched a new public awareness campaign in January on the importance of age-one dental exams. The MDS has produced a new 30-second TV commercial, which is being broadcast over the next several weeks on WHDH-TV (Channel 7) and WLVI-TV (Channel 56) in Boston and on WWLP-TV (Channel 22) in Springfield.
In addition, Channel 56 has donated visual cut-ins, or "snipes," that will appear during shows, giving the Society the opportunity to communicate brief oral health messages.
View the TV spot below.