2014 TV Campaigns
The MDS is launching a new statewide television campaign this spring called “Remember When” to coincide with the Society’s 150th anniversary in 2014.
Two 30-second commercials have been produced, highlighting how MDS members have cared for generations of families since 1864. The seven-week campaign is being broadcast in the Boston market on WBZ-TV, WSBK-TV, WCVB-TV, ECVB-TV, WHDH-TV, WLVI-TV, WFXT-TV, and WBIN-TV. The campaign is also airing on New England Cable News (NECN) and WWLP-TV in Springfield, which donated the cost of the production.
2013 Age One Campaign
The MDS Committee on Communications recently launched a new public awareness campaign in January on the importance of age-one dental exams. The MDS has produced a new 30-second TV commercial, which is being broadcast over the next several weeks on WHDH-TV (Channel 7) and WLVI-TV (Channel 56) in Boston and on WWLP-TV (Channel 22) in Springfield.
View the TV spot